Say It On A Shirt
Throughout human history people have always found ways to
express their ideas to others. Handbills and flyers have covered
city walls since the advent of the printing press. Graffiti has
been around since Roman times.
In the 20th century, a new form of self expression emerged: the
t-shirt. Originally introduced by the Navy in 1913, it took
widespread use by soldiers in World War II to introduce the crew
neck t-shirt to the public. The 1950's were also important in
the history of the t-shirt, being worn as outerwear by such
stars as Marlin Brando and James Dean. In the 1960's the t-shirt
began to be used as a palette for expression. The first
corporate advertising on a t-shirt was a can of Budwiser beer.
There's even a phrase for the ubiquitous nature of t-shirts as
expression: "Been there. Done that. Got the T-shirt"
T-shirts can be used to express political views or show musical
tastes, or lack thereof. Someone wearing a John Deere t-shirt is
sending a very different message from the person in the t-shirt
with a character from Japanese animation. And what business
doesn't have their logo available on a shirt? People use shirts
to tell others about which sports teams they like, a favorite
movie or book, who their favorite NASCAR driver is, or to stop
looking at their breasts. T-shirts are seen that commemorate any
possible event; birthdays, weddings, (and divorces), vacations,
summer camps, family reunions, the possibilities are endless.
The technology for custom t-shirt expression has never been more
abundant. Kiosks in malls with full-color photo transfers,
airbrush artists, online designers for custom screen printed
work, they are all easily accessible and affordably priced.
Whatever you want to say, there are multitudes of ways to say it
on a t-shirt for everyone to see.
About the author:
Mandar is a graphic artist and man-about-town with
ExpertShirt.com. Design your own custom t-shirt online at
http://www.expertshirt.com.
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